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This site rsm.nrc.ac.uk states the following, "RSM - Responsible Sourcing of Materials." Our analyzers noticed that the webpage stated " Developed as part of the CarbonZero NI initiative in the area of responsible sourcing of materials." The Website also stated " Sector Representatives meet to discuss 2012 RSM Proposal. Responsible Sourcing of Materials RSM. RSM is an important aspect of the low carbon economy as it encompasses all stages of material production and use including; sourcing raw materials, manufacturing, product use, recycling. Michael Tennyson, sustainability lecturer at NRC Ballymena, attended the 2nd APRES." The website's header had NRC as the most important keyword. It was followed by RSM, Construction, and responsible sourcing of materials which isn't as highly ranked as NRC. The next words the site used was building materials. training was also included but could not be understood by web engines.